Selling on Amazon is one of the best things you can do for yourself. But there’s a lot involved in starting and scaling a successful Amazon business — from managing inventory, product pricing, and marketing operations.
To run a successful business you need to ensure that all these areas are attended to and leave no room for errors that may have negative effects on your business.
Sadly, most of these tasks are challenging and time-consuming, so they can be hard to keep up with. The only way around this is Amazon automation; or better put, building an automated Amazon store. This way you can execute your business processes with minimum effort and still get desired results.
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What is Amazon Automation?
Amazon automation is not a one-size-fits-all thing, but it’s usually in two ways — outsourcing your store launch and management to experts or using Amazon software. Overall, it involves automating business processes like product listing, inventory management, advertising, order fulfillment, and many others.
Some people would rather have experts build them “automated Amazon stores” while others would prefer to still be in control of their processes, and so would opt to use software instead.
Regardless of the approach, the goal is to help sellers free up time so they can focus on other aspects of their business that require more attention, and improve efficiency.
What is an Amazon Automated Store?
An Automated Amazon store enables you to use tools to automate the operations of your business. It is designed to operate successfully with minimal human intervention.
The major fear a lot of people have when it comes to starting a business is the amount of work that goes into running a business. Trying to get the right products to sell and then improving your visibility, can be challenging, but an automated Amazon store is much easier to manage.
Running an automated Amazon store offers sellers increased efficiency, reduced cost, and improved profitability. We’ll discuss all the ways you can automate your store, save time, and increase your chances of success, but first, let’s take a look at the benefits of running an automated Amazon store.
Benefits of Running an Automated Amazon Store
Running an automated Amazon store offers a wide range of benefits. We have outlined the most outstanding ones below.
Obtain business insight to help you grow your business
It is easier to obtain valuable business and sales data, and even access hidden product information when you run an automated Amazon store. Instead of going through the stress of searching for relevant data, sorting this data, and manually entering them into a Google sheet for record-keeping purposes. You can automate the entire process and still get accurate data to work with.
Enhance customer experience
You have a higher chance of improving customers’ experience when you reply to customer emails, reviews, or messages on time. And improved customer experience can help increase your chances of sales. If you run an automated Amazon store, you can improve your customer service by using review automation tools, and other tools that can improve your response time.
Competitive advantage
The competition on Amazon is fierce and you need more than head knowledge to get ahead of competitors and make sales. Getting experts to build you an automated Amazon store, or using Amazon software means that you can access crucial data and more expertise that can put you miles ahead of your competitors.
Improved accuracy and efficiency
One major benefit of operating an automated Amazon store is that it eliminates the risk of human error. With Amazon automation, you can eliminate errors and still get real-time results.
Ways to Set Up an Automated Amazon Store
As we mentioned earlier, you mainly have two options when it comes to setting up an automated Amazon store. However, there are a few others that many sellers now use, and we have included them in the list below.
Use the Fulfillment by Amazon (FBA) Option
Order fulfillment is one of the most important aspects of every online business, and your Amazon business is not left out. So, the first thing you should do immediately after you decide to join the marketplace is to choose a fulfillment option that makes order fulfillment seamless.
Amazon offers two fulfillment options — Fulfilment by Merchant (FBM) and Fulfillment by Amazon (FBA).
If you opt for the FBM fulfillment option, you will have to store and ship inventory all by yourself. On the flip side, if you opt for the FBA fulfillment option, Amazon will store your products for you and manage your fulfillment process on your behalf.
Amazon will also manage returns and refunds on your behalf and even provide excellent customer service for you. By opting for FBA, you can outsource your front-end business tasks to Amazon and free up more time for yourself. So if you are looking to get on board Amazon automation. FBA is a great place to start.
Amazon Brand Dashboard
The brand dashboard is another important automation tool that Amazon offers to help sellers run their businesses seamlessly. If you are looking for an automation tool within your seller dashboard, to aid in forecasting and tracking conversion, page traffic, product pricing, inventory level, customer feedback, and sales then the brand dashboard is the perfect tool.
The brand dashboard provides you with a rundown of the customer experience and the overall health of your brand.
How to access the brand dashboard
- Log into your seller central account
- Navigate to the “Brand health” tab in the left corner, then click on “View Brand dashboard”.
Amazon Brand Analytics
If you’re looking to automate the process of generating relevant sales, pricing, and keyword data and also target customers better, then brand analytics is the tool for you. This feature is built into seller central, making it easily accessible for sellers to view important reports to help them make data-driven business decisions.
For instance, you can obtain the demography report which equips you with data about your customer shopping behavior, age, and other relevant behavior. Here’s how to access the brand analytics feature in Seller Central.
How to access the brand analytics tool
- Log into your Amazon seller account.
- Select brands on the right side of the page.
- Select brand analytics which appears in the drop-down menu.
Use Amazon Software
Using Amazon software is one of the most reliable ways to automate your Amazon store. There are many software options available on the internet right now, and the majority of them offer tools to help you automate all the crucial aspects of your business.
There are specific software tools and all-inclusive tools; specific tools are designed to automate only one task, for instance, repricing tools. All-inclusive tools, on the other hand, offer a wide range of tools to cater to every aspect of your business from product research to keyword research, listing optimization, repricing, PPC automation, and even profit tracking.
Settling for one of the many software tools on the market now can be difficult but there’s one we recommend: ZonBase.
ZonBase is an all-inclusive Amazon software tool that offers a wide range of Amazon seller tools to help you launch your Amazon store and automate your business processes. The software gives you access to a complete suite of tools for product research, keyword research, listing optimization, profit management, repricing, and PPC optimization.
Let’s take a look at some of the ways you can use ZonBase to automate your business tasks.
How ZonBase Tools Can Help You Run Your Automated Amazon Store
Seamless Inventory Management
Inventory management is one aspect of running a business on Amazon that can sometimes get tricky. You have to monitor inventory levels to ensure that you do not run out of stock or risk ordering excess inventory.
Maintaining an optimum inventory level would require tracking your inventory level as well as your sales traffic. The only way to do this is to use an inventory management tool.
The ZonBase Profits tool is a profit tracking tool that comes with an inventory forecast feature that allows you to manage inventory seamlessly. Using this tool, you can get prompt notifications on your stock level and obtain an estimated restock date so you can avoid running out of stock.
You can try out the Profits tool for FREE for 7 days when you sign up for a free trial of ZonBase.
Higher Chances of Visibility
As a seller on Amazon, improving visibility is crucial for driving traffic to your product listings and increasing sales.
Fortunately, you can boost your visibility and increase your chances of sales by using PPC and listing optimization tools. With PPC tools, you can launch high-converting ad campaigns that are likely to show up on Amazon’s search results page, thus increasing the chances that shoppers will see and click on your products.
With ZonPPC, ZonBase’s PPC launch and optimization tool, you can launch and manage your ad campaigns with ease from a single dashboard. The tool not only allows you to create high-converting and profitable campaigns, but it also allows you to adjust bids, set budgets, and make any necessary adjustments on the go.
Listing optimization, on the other hand, involves optimizing your product listings to improve their visibility and organic ranking. This can involve improving product images, descriptions, and titles, as well as using relevant keywords to help shoppers find the product they are looking for.
Listing optimization can be a very cumbersome and time-consuming process, but with listing optimization tools like the ZonBase AI Listify tool, you can create well-optimized listings from scratch in seconds.
AI Listify is ZonBase’s AI-driven listing optimization tool that automatically creates brand-new, fully optimized product listings based on a set of rules that you specify. The tool uncovers the top ten organic keyword rankings in your niche and then uses those keywords to create a new listing from scratch with little external input.
You can try out AI Listify and ZonPPC for FREE for 7 days when you sign up for a free trial of ZonBase.
Quick Price Adjustments
Pricing is one of the most effective ways to attract customers. Offering customers competitive prices and great product quality is a sure way to enhance customer loyalty, boost sales and stay ahead of your competition.
It’s important to have an effective product pricing and repricing strategy in place to ensure that product prices are always updated so that customers stay informed. This can be difficult to do manually especially if you have a large stock of inventory. However, you can make swift price adjustments on the go with repricing software.
ZonBase offers ZonRepricer, an effective repricing tool that allows you to set pricing rules while the tool makes automatic price adjustments for you as necessary.
You can explore the ZonRepricer tool for free for 7 days when you sign up for a free trial of ZonBase.
FAQs about Amazon Automation
Is Amazon automation a scam?
No, Amazon automation is not a scam. However, if you are looking to hire a third-party automation agency, you’ll need to spend enough time researching to ensure that the agency is fit and legitimate.
Is Amazon automation right for me?
Well, if you want to save time while maximizing profit by automating various aspects of your business then yes, Amazon automation is for you.
Conclusion
Automation has become an essential part of selling on Amazon. The benefits of Amazon automation are numerous, including increased efficiency, improved accuracy, better inventory management, and increased sales. Running an automated Amazon store can give you a competitive advantage, by freeing up time for you and providing you with all the essential data you need to get better results.
