Amazon has emerged as a goldmine for eCommerce entrepreneurs, especially those leveraging the Fulfillment by Amazon (FBA) model. With millions of active buyers across multiple marketplaces, Amazon offers sellers a platform that handles everything from storage to shipping and customer service. But in a competitive space like this, simply listing products isn’t enough.
To thrive on Amazon, sellers need to adopt smart strategies to stand out, attract more buyers, and scale efficiently. Whether you’re just starting your FBA journey or aiming to elevate your private label brand, these methods focus on expanding your reach, optimizing visibility, and taking advantage of Amazon’s built-in features to maximize your potential.
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1. Leverage North America Remote Fulfillment (NARF)
The North America Remote Fulfillment (NARF) program allows sellers to expand their reach without additional effort. By enabling this feature, products listed in the U.S. can be sold in both the Canada and Mexico marketplaces. Amazon handles the fulfillment from U.S. warehouses, automatically creating listings in these countries.
This simple tweak can lead to substantial sales growth—many sellers have reported revenue boosts, adding tens of thousands of dollars per year from these additional markets.
Enrolling is straightforward. Head to the “Inventory” tab in Seller Central, select “Remote Fulfillment with FBA,” and adjust the program settings to include Canada and Mexico.
2. Expand Advertising with Amazon PPC
Running Amazon PPC campaigns in Canada and Mexico can further enhance visibility and drive more sales. Given that competition is lower in these markets, the cost-per-click (CPC) is cheaper than in the U.S. marketplace, making it a cost-effective way to gain exposure. Start by setting up simple automatic campaigns with a modest budget.
Toggle between marketplaces in Seller Central, go to the “Advertising” tab and create a campaign just as you would for the U.S. marketplace.
3. Implement Amazon Coupons
Amazon coupons are an underrated tool to grab customers’ attention and increase conversion rates. A prominently displayed coupon on your product listing can set it apart from competitors, drawing more clicks and boosting conversions. Shoppers are often more likely to purchase when they see they’re getting a discount, even if it’s as small as 5%.
Setting up a coupon is simple. Go to the “Advertising” tab in Seller Central, click on “Coupons,” and create your first coupon. Amazon charges a small fee for each coupon redeemed, but it’s a valuable way to improve sales.
4. Utilize Amazon Posts
Amazon Posts is a relatively new feature that operates like Instagram within Amazon’s marketplace. Sellers can post content, including images and captions, that directly showcase their products. This feature increases product visibility and generates free clicks, driving traffic to listings without any additional costs.
Amazon Posts is available to brand-registered sellers. By posting consistently and tagging products, sellers can increase impressions and clicks, leading to more sales. Additionally, repurpose these posts for social media platforms like Instagram or TikTok to extend your brand’s reach across multiple channels.
5. Target Weak Competitors with PPC
An effective PPC strategy is to target newly launched products in your niche. By identifying competitors with fewer reviews or lower ratings, you can place ads for your product on their listing pages. This approach directs traffic from their listings to yours, especially if your product has better reviews or a lower price.
Tools like Zonbase allow sellers to identify these new competitors by filtering products based on their launch date. Create a product-targeting PPC campaign and input the ASINs of these newer competitors, ensuring your ad appears on their product pages.
By implementing these strategies, sellers can optimize their Amazon FBA operations and drive significant sales growth. From expanding into new marketplaces to strategically targeting weaker competitors, these five hacks offer practical, actionable ways to increase sales and scale a business.
