Selling online is no longer as difficult as it used to be, there are several online marketplaces. All you have to do is to find the best one and set up your seller account. Amazon is the largest online marketplace and is considered the best place to sell. This is because selling on AMZ affords you the opportunity to sell to a global audience at any time from anywhere in the world.
Unlike other marketplaces that only operate a general platform, AMZ runs multiple marketplaces across different countries, but only a few sellers know this. AMZ operates a total of 18 marketplaces around the globe and offers over 350 million products across all its marketplaces. (Source: Repricer Express). And aspiring entrepreneurs can sell on any of these marketplaces, it all depends on preference and the amount of capital available.
Now, you’re probably wondering, “how do Amazon’s marketplaces differ from one another, and how do I get started on one of them”? In this post, we will answer all your questions on how to sell on AMZ marketplaces.
| Region | Amazon Marketplaces |
| North America | United States, Canada, Mexico |
| Europe | Germany, UK, France, Italy, Spain, Sweden, Netherlands, Poland |
| South America | Brazil |
| Middle East | United Arab Emirates, Saudi Arabia |
| Asia-Pacific | Australia, Japan, Singapore, Turkey, India, China |
The Sweden and Poland channels were established in 2020 and 2021 respectively. The marketplace in China is also no longer operational.
Table of Contents
More Information on Amazon Marketplaces
North America
United States (amazon.com)
Launched in 1995, it is the first AMZ marketplace. It is also the most popular with the highest traffic inflow. This marketplace hosts about 77% of AMZ sellers, 56% are based in the U.S.
Traffic: 3.1 billion
Language: English
Canada (amazon.ca)
Launched in 2002, this marketplace ranks right next to the U.S market when it comes to popularity. It is a great starting point for U.S sellers who want to expand their reach without spending more on shipping. The competition here is also very minimal.
The largest percentage of sellers on this marketplace are from the U.S . Only about 25% of its sellers are Canadians.
Traffic: 231 million
Language: English
Mexico (amazon.com.mx)
Only about 12% of AMZ sellers sell on this marketplace. Joining this channel is also easier for sellers who already sell on the U.S channel. Survey shows that sellers here record higher monthly sales compared to those on the U.S channel. While this is a great thing, only a little percentage of the population speaks English. So, sellers who do not understand Spanish may have to get a listing translation tool or service.
Traffic: 89.67 million
Language: Spanish
Launch Year: 2013
Europe
This channel covers eight marketplaces, making it an AMZ unified account. The marketplaces under this region serve about 28 countries in Europe.
Germany (amazon.de)
If you decide to rank by traffic, then Germany comes right after the U.S channel as the second busiest AMZ channel. The channel raked in about $29.6 billion in revenue in 2020. The competition is quite low, so the market is easy to target. The sellers on this channel are mainly British (about 22%), followed by Chinese (10%). Americans and Germans make up about 8% and 10% of the sellers respectively.
Traffic: 605.38 million
Language: German
Launch Year: 1998
United Kingdom (amazon.co.uk)
In the European region, the U.K channel is the second largest marketplace. It is also the third most popular AMZ marketplace. 43% of the sellers here are from the U.K. U.S and Chinese sellers make up about 13% and 9% of the channel.
It is a great place for sellers who are looking to expand to another English AMZ marketplace.
Traffic: 569.64 million
Language: English
Launch Year: 1998
France (amazon.fr)
This is the third-largest channel in the European region with over 210 million visits a year. This channel also generated net sales of about $3.6 billion. The platform made a billion dollars more in revenue than its biggest competitor.
The majority of the sellers here are from the U.K (22%). Chinese and U.S sellers take up about 16% and 10% respectively. Only about 11% of sellers on this channel are from France.
Traffic: 269.79 million
Language: French
Launch Year: 2000
Italy (amazon.it)
This channel recorded massive growth between 2014-2018. Afterward, sales have only increased by about 1%. On this channel, there is a section tagged “Made in Italy”. This section contains products that are manufactured in Italy.
UK sellers make up about 23% of the sellers in this channel, followed by sellers from Spain who take up about 10%.
Traffic: 251.72 million
Language: Italian
Launch Year: 2010
Spain (amazon.es)
This channel had the least traffic in Europe until the establishment of the Netherland channel. The Spain channel is one of the smallest in this region. Selling on this marketplace is not so easy. This is because of Spain’s complex VAT registration process. All foreign documents have to be verified thoroughly by a notary.
Traffic: 198.45 million
Language: Spanish
Launch Year: 2011
Poland (amazon.pl)
This is the newest addition to AMZ’s marketplaces. The channel hosts over 70,000 sellers from all over the world. So, there’s a huge chance for success on this channel seeing as even big firms have moved there.
Traffic: Not validated at the time of writing
Language: Polish
Launch Year: 2021
Netherlands (amazon.nl)
Although this channel was established just before the Poland channel, it is still new. Before now, only Ebooks were sold on this channel. Sellers who want to sell on this channel should be ready to make prompt deliveries and offer low prices. This is because the Dutch love low prices and late deliveries tick them off.
Traffic: 32.93 million
Language: Dutch
Launch Year: 2020
Sweden (amazon.se)
The Sweden channel is also relatively new and offers massive potential.
Traffic: 10.29 million
Language: Swedish
Launch Year: 2020
The Middle East, South America, and Asia-Pacific channels are known as individual marketplaces. Here’s all the information you need to know about them.
United Arab Emirates (amazon.ae)
This is a great place for sellers who want to expand their businesses. Also, as a result of the number of ex-pats based here, you can use English for your listings. So, you won’t have to worry about listing translation.
Most of the sellers here are from UAE (27%), 17% are from China.
Traffic: 21.50 million
Language: English
Launch Year: 2019
Japan (amazon.co.jp)
This is one of the biggest AMZ marketplaces. Chinese sellers dominate here (about 42%) and U.S sellers are only about 17%.
Traffic: 646.97 million
Language: Japanese
Launch Year: 2020
Singapore (amazon.sg)
Singapore is also a great channel for sellers who want to sell using English listings.
Traffic: 7.18 million
Language: English
Launch Year: 2017
Brazil (amazon.com.br)
This is the largest eCommerce market in South America. The top categories in this marketplace are fashion and accessories, health, and entertainment. Sellers on other marketplaces are often private label sellers. Here, the majority of sellers deal in handmade and wholesale. Only 8% of the sellers here are from Brazil.
If you would like to sell here, don’t forget that the import taxes in Brazil are quite high. These taxes usually do not include customs fees.
Traffic: 115.31 million
Language: Portuguese
Launch Year: 2021
Australia (amazon.com.au)
This channel is known for its seller-friendly policies. The ROI is also quite high and the competition is not so fierce. It is a rapidly growing marketplace that offers a huge potential for success. 16% of sellers here are Americans, Chinese (25%), and Australian (19%).
Traffic: 44.71 million
Language: English
Launch Year: 2017
India (amazon.in)
This channel is also rapidly growing. It has recorded the highest market growth in the past except for the U.S market. It is ranked the fourth largest market in the world based on traffic. Only about 4% of sellers say they sell on this channel and about 78% of these sellers are based in India.
Traffic: 295.51 million
Language: English
Launch Year: 2013
Saudi Arabia (amazon.sa)
In the wake of the pandemic, this marketplace has witnessed immense growth. And with the significant rise of eCommerce, there is a possibility of it blossoming even more. The platform is relatively new but sellers who are willing to take the risk can launch into the market. Also, English is not the default language, so there may be a need for a listing translation tool.
Traffic: 4.62 million
Language: Arabic
Launch Year: 2020
Turkey (amazon.com.tr)
AMZ’s share of the eCommerce market in Turkey is still quite low, but the platform still has a lot of room for growth.
Traffic: 34.38 million
Launch Year: 2018
China (amazon.cn)
The Chinese marketplace is limited in operations. Only very experienced sellers should sell here because of the tough policies involved. For instance, sellers who intend to sell on this channel have to register their businesses in China first.
Marketplace Statistics
- FBA is the most preferred fulfillment option. 91% use FBA regardless of the channel they sell on.
- Private label is the most popular business model among sellers. About 66% of sellers choose private labeling over others.
- The Home and Kitchen category is the most popular category on AMZ.
- The majority of sellers are focusing on product research and listing optimization.
- Product research is the most tasking business process for sellers across all marketplaces.
Source: Jungle Scout
How To Sell On Any AMZ Marketplace
The processes involved in selling through AMZ marketplaces are the same. First, you will have to choose a business model, there are different models to choose from.
You can choose to buy products to sell on Amazon as an arbitrage seller (reselling business) or you can buy products to sell on Amazon as a wholesaler. If you do not want to maintain an inventory, consider using the dropshipping model. Also, selling through Amazon private label is a great strategy for sellers who want to build a brand without the complexities involved in setting up a website.
Next, carry out product research to discover profitable product options. If you intend to go into buying and reselling on Amazon (retail arbitrage), ensure you go for products with high demand and great profit margins. It may be difficult to estimate your profit margins if you’re buying and reselling on Amazon, but an FBA calculator can help you.
Moreover, there are so many costs involved in running an eCommerce business on any marketplace. Hence, it’s advisable to keep track of these costs if you want to secure your profit margins. An FBA calculator is a handy tool that can help you estimate the expenses involved in selling through Amazon FBA.
Once product research has been carried out, the next step is to research relevant keywords and create your product listing. A product listing is the only way to get your products in front of potential buyers, so you must be intentional about it. Creating a product listing is not what helps you make sales, gaining visibility does and keywords are a proven strategy for sales and visibility on AMZ.
Product research, keyword research, and listing creation or optimization are complex business processes. But if you intend to set up an eCommerce business on any marketplace, you must execute them properly. AMZ software will come in handy for sellers who do not have the required skills or experience. Keep reading to discover the best software for your business.
If you intend to sell on AMZ, you must be ready to pay attention to customer reviews. Existing customer reviews go a long way in convincing potential buyers. Customer reviews are even more important if you run a reselling business as they can help you ascertain the quality of your product and make better supplier choices.
Whether your goal is to start a reselling business (buying and reselling on Amazon) or you want to build a brand, you will have to ship items from one state or country to another. Fulfillment by Amazon (FBA) is an easy way to outsource shipping and other business processes to Amazon. If you opt for the FBA fulfillment option, AMZ stores, packs, and ships products on your behalf. So, you will have to send your products to an Amazon fulfillment center.
If you are a busy person who just wants to set up an eCommerce business as a side hustle, then you may have searched “how to sell my product on Amazon”. Selling through Amazon (FBA) is the best way to manage your time while still making money.
Who can use the Fulfillment by Amazon (FBA) service? Anyone can. Individual sellers and professional sellers who want to sell on any marketplace can sign up for FBA.
Related: Individual vs Professional Seller Plans
How To Expand Your Business into Other Amazon Marketplaces
You may not be able to sell on all the marketplaces, but if you already sell on one, then expanding your business is not a bad idea. Especially if there is a good amount of traffic and a high chance of success. Still, it is not always an easy venture.
Thankfully, AMZ has put together a guide to help sellers who want to sell on other AMZ channels.
Get AMZ’s Global Selling Guide
How To Succeed At Selling Globally on Amazon Marketplaces
Selling on AMZ pretty much follows the same procedures. Regardless of the marketplace you choose to sell on, scaling an eCommerce business is a lot of work. If you are an existing seller, you already have an idea of the amount of work that goes into it.
Here are a few tips to help you succeed in any AMZ marketplace.
Choose a channel to sell on.
There are several channels for you to sell on. So, selling globally is not an issue, making the best out of your business is the issue. The first step is to understand why you want to expand your business into a foreign market. Next, learn about the country’s business regulations, taxes, and restrictions. Also, take into consideration all the fees and business costs involved. Avoid making assumptions.
Create A Seller Account
If you search for “how to sell my product on Amazon”, the first thing you’ll probably be asked to do is to create a seller account on any marketplace of your choice.
When creating your seller account, you will have to choose a selling plan. Amazon offers two selling plans, one for individual sellers, and the other for professional sellers. So what differentiates individual sellers from professional sellers? Individual sellers can only sell less than 40 items in a month, while professional sellers can sell more.
Check out the difference between both plans
Register and list your products for sale
Once you have chosen a marketplace, sign up and create your listings. It is best to create a marketplace strategy. This will help you price your products right and create your listings appropriately. Ensure you use a listing translation tool if you have to.
Also, choose the right products and make no guesses. Ensure you carry out effective product research before you buy products to sell on Amazon. This will help you find out what products are in high demand in the marketplace before stocking up. Next, promote your products using ads and relevant keyword terms.
Fulfillment
After listing products for sale, you will also have to ship them promptly. Amazon offers two fulfillment options: Amazon FBA or Fulfillment by Merchant (FBM). FBA is a better option for third-party sellers, especially new sellers who want to cut down costs on storage and shipping. Through this service, sellers can outsource storage, shipping, and customer service to AMZ. This cuts down the stress that comes with managing these aspects of their businesses.
Selling through Amazon FBA is not compulsory. If you would prefer to manage your business processes yourself, you can use the Fulfillment by Merchant option instead.
All you need to know about Fulfillment by Amazon (FBA).
How To Scale Your Business Globally with AMZ Software
Product research, keyword research, and listing optimization are essential processes for sellers on all marketplaces.
AMZ software can help you find the best products in any country. You’ll not only be able to find the most profitable products on the marketplace. But you’ll also be able to generate relevant keywords for your listings. When expanding into foreign markets, dedicate time to gaining visibility. Without this, you may be unable to make sales.
ZonBase is the best AMZ software for new and existing sellers, especially those who want to expand their businesses globally. The software offers a set of tools for product research and listing optimization. It also offers keyword research tools, a photo enhancer tool, and a sales estimator. New sellers can also take advantage of the mentorship package that the software offers.
There is a 7-day free trial available for sellers who want to try out the software. Once the free trial expires, you will have to sign up for one of the two paid plans available. Good thing is, both plans are available at pocket-friendly prices.
Conclusion
AMZ is a rapidly growing platform. Sellers can reach a global audience by just selling on amazon.com. But to maximize the opportunities available, expanding to foreign markets is great.
