Author: Kevin David

Amazon sellers constantly battle for visibility and customer attention. Standing out in such a crowded space can feel like hitting a home run. But here’s the secret weapon many top sellers use: cross-selling and upselling. These strategies aren’t just about making more sales; they’re about offering smarter, personalized solutions to customers while boosting your profits simultaneously. For new brands struggling to break through the competition, mastering these tactics can be a game-changer. Not only will they enhance your Average Order Value (AOV) and Customer Lifetime Value (CLV), but they also create a tailored shopping experience for buyers. Ready to find…

Joining Amazon seller forums and communities can be one of the most valuable moves for any seller, whether you’re a newcomer or a seasoned pro. These platforms offer an invaluable resource for learning, networking, and problem-solving. While many sellers often rely on tutorials and guides provided by Amazon, forums offer real-time, practical insights from other sellers navigating the same challenges. Why Amazon Seller Forums Are a Must For any seller aiming to grow their Amazon business, staying up-to-date with the latest industry trends and tactics is crucial. Seller forums and communities are specifically designed to address the needs of Amazon…

As the Amazon marketplace evolves, many entrepreneurs face a pivotal question: **Should I sell as a 1P (First-Party) or 3P (Third-Party) seller?** Each option presents distinct advantages and challenges that can significantly impact your business strategy and success on the platform. Understanding the Difference: 1P vs. 3P Selling What is Amazon 1P Selling? Amazon 1P sellers operate as vendors, selling products directly to Amazon. This relationship allows sellers to offload logistical burdens, as Amazon handles distribution, fulfillment, and customer service. Your products will be listed under Amazon’s name, meaning they’ll be labeled “Ships and Sold by Amazon.com.” Pros of 1P…

For e-commerce brand owners and Amazon advertisers, building brand awareness and driving sales are critical goals. However, the shift in consumer behavior and the deprecation of third-party cookies have posed significant challenges. Advertisers now struggle to answer fundamental questions such as:  – What is the demographic of your most engaging audience?  – Which location generates the most sales?  – What media mix brings the highest conversion rates for your brand?   Enter Amazon Marketing Cloud (AMC), a robust solution designed to provide comprehensive data insights to advertisers. This guide will explain AMC and how it helps businesses make informed data-driven decisions. What is…

Amazon has emerged as a goldmine for eCommerce entrepreneurs, especially those leveraging the Fulfillment by Amazon (FBA) model. With millions of active buyers across multiple marketplaces, Amazon offers sellers a platform that handles everything from storage to shipping and customer service. But in a competitive space like this, simply listing products isn’t enough. To thrive on Amazon, sellers need to adopt smart strategies to stand out, attract more buyers, and scale efficiently. Whether you’re just starting your FBA journey or aiming to elevate your private label brand, these methods focus on expanding your reach, optimizing visibility, and taking advantage of…