Author: Kevin

For Amazon sellers, managing a profitable Pay-Per-Click (PPC) campaign is essential for enhancing ad performance and increasing sales. One of the most effective ways to refine your campaigns is by optimizing negative keywords. With a carefully curated list of negative keywords, you can ensure that your ads reach only relevant shoppers, saving on unnecessary ad spend and improving your advertising cost of sale (ACoS). Here’s a step-by-step guide to help you navigate the world of Amazon’s negative keywords and boost your PPC results. What Are Negative Keywords on Amazon? Negative keywords are terms you add to your campaign to prevent…

When launching a new private label product on Amazon, you’re likely familiar with PPC ads and Facebook campaigns. But there’s another tool you shouldn’t overlook— influencer marketing. What’s Influencer Marketing? Influencer marketing leverages a trusted influencer’s platform to promote your products to their followers, who are often primed to engage and buy. It’s a smart way to drive off-site traffic to your Amazon listing, increasing conversions without needing to use black-hat tactics that might violate Amazon’s rules. For instance, consider PewDiePie’s G-Fuel endorsements. He’s a gaming content creator with a huge following that trusts his recommendations, which equals increased engagement…

Amazon sellers constantly battle for visibility and customer attention. Standing out in such a crowded space can feel like hitting a home run. But here’s the secret weapon many top sellers use: cross-selling and upselling. These strategies aren’t just about making more sales; they’re about offering smarter, personalized solutions to customers while boosting your profits simultaneously. For new brands struggling to break through the competition, mastering these tactics can be a game-changer. Not only will they enhance your Average Order Value (AOV) and Customer Lifetime Value (CLV), but they also create a tailored shopping experience for buyers. Ready to find…

Joining Amazon seller forums and communities can be one of the most valuable moves for any seller, whether you’re a newcomer or a seasoned pro. These platforms offer an invaluable resource for learning, networking, and problem-solving. While many sellers often rely on tutorials and guides provided by Amazon, forums offer real-time, practical insights from other sellers navigating the same challenges. Why Amazon Seller Forums Are a Must For any seller aiming to grow their Amazon business, staying up-to-date with the latest industry trends and tactics is crucial. Seller forums and communities are specifically designed to address the needs of Amazon…

As the Amazon marketplace evolves, many entrepreneurs face a pivotal question: **Should I sell as a 1P (First-Party) or 3P (Third-Party) seller?** Each option presents distinct advantages and challenges that can significantly impact your business strategy and success on the platform. Understanding the Difference: 1P vs. 3P Selling What is Amazon 1P Selling? Amazon 1P sellers operate as vendors, selling products directly to Amazon. This relationship allows sellers to offload logistical burdens, as Amazon handles distribution, fulfillment, and customer service. Your products will be listed under Amazon’s name, meaning they’ll be labeled “Ships and Sold by Amazon.com.” Pros of 1P…

For e-commerce brand owners and Amazon advertisers, building brand awareness and driving sales are critical goals. However, the shift in consumer behavior and the deprecation of third-party cookies have posed significant challenges. Advertisers now struggle to answer fundamental questions such as:  – What is the demographic of your most engaging audience?  – Which location generates the most sales?  – What media mix brings the highest conversion rates for your brand?   Enter Amazon Marketing Cloud (AMC), a robust solution designed to provide comprehensive data insights to advertisers. This guide will explain AMC and how it helps businesses make informed data-driven decisions. What is…

Amazon has emerged as a goldmine for eCommerce entrepreneurs, especially those leveraging the Fulfillment by Amazon (FBA) model. With millions of active buyers across multiple marketplaces, Amazon offers sellers a platform that handles everything from storage to shipping and customer service. But in a competitive space like this, simply listing products isn’t enough. To thrive on Amazon, sellers need to adopt smart strategies to stand out, attract more buyers, and scale efficiently. Whether you’re just starting your FBA journey or aiming to elevate your private label brand, these methods focus on expanding your reach, optimizing visibility, and taking advantage of…

Starting your Amazon business can be a thrilling journey, but it’s also fraught with potential pitfalls. Many sellers make critical mistakes that can cost them time, money, and ultimately their business. Here’s a rundown of the ten most common mistakes to avoid when selling on Amazon, and how to steer clear of them. 1. Selling Low-Priced Items Selling items under $15-$20 may seem tempting, but it’s tough to turn a profit at those price points. Competing with manufacturers in low-cost regions can leave you with razor-thin margins. Instead, aim for higher-priced items where the profit potential is greater. Use the…

Here are the top-trending products and the reasons behind their success, along with Amazon tools to help you discover your next high-demand item. Curious about what to sell in your e-commerce store? Wondering which products are already popular? In this post, we reveal the current trending items on the Amazon Best Sellers lists and explain their popularity. You’ll also learn how to identify your next high-demand product and market it effectively. 5 Top-Selling High-Demand Products from Amazon’s Best Sellers Lists Mighty Patch in Beauty & Personal Care Dealing with zits? Thankfully, there’s a patch for that. Amazon customers have enthusiastically…

Introduction Advertising on Amazon, the world’s largest e-commerce platform, is essential for any seller. Knowing the different ad types and their purposes can help sellers increase product visibility, boost sales, and drive business growth. Recent changes have made Amazon advertising crucial for launching new products, accessible through the seller central account or tools like Zonbase PPC. What is Amazon PPC? Amazon’s Pay-per-click (PPC) advertising charges sellers each time a customer clicks their ad, whether a sale is made or not. Amazon and Zonbase PPC tools to manage these campaigns efficiently. Costs vary based on ad format, keywords, and competition. Key…