Imagine buying a product and seeing its price drop ten minutes later. How infuriating would that be? Nothing annoys buyers more than this. According to Insider, Amazon product prices change at least 2.5 million times a day. As a result, a product’s price is likely to change every ten minutes.
Price changes infuriate buyers, but sellers who want to stay on top of the competition must learn how to manage price changes. However, since prices change around the clock, it may be difficult to keep up. Hence, the need for the best Amazon repricer tool to track price changes.
In this Amazon repricer comparison, we will provide in-depth details about the 5 best Amazon repricer tools for your business in 2024.
But first, what is repricing and why is it so important?
Table of Contents
What is Repricing?
Repricing or price adjustment is the concept behind the frequent fluctuations in product prices. AMZN is a highly competitive marketplace, and there are over 2.5 million sellers vying for the attention of over 300 million buyers. How do you gain the attention of your target audience and still win the buy box? You have to price competitively.
Price adjustments involve dropping or raising (mostly price drops) product prices in a way that makes visitors more inclined to buy from you. For some sellers, adjusting prices is just a strategy to win the buy box. Usually, sellers with relatively low prices have a higher chance of winning the buy box.
So, does this mean you should aim to always keep your prices low? Absolutely not. When it comes to fixing product prices, you should try not to be at either extreme. In other words, don’t fix out-of-the-roof prices, and don’t drop your prices way below the bar. There’s usually a market price, and your aim should be to stay within a good range of the market price.
What is an Amazon Repricer?
Fixing product prices is not always the issue. The challenge often lies in tracking the market price or competitors’ prices and adjusting your prices at least 20 times a day. And this is where an Amazon repricer tool comes in handy. Repricing tools or software are business automation tools that focus solely on tracking price changes and making appropriate price adjustments.
Using an Amazon repricer tool, you can make price adjustments without spending the whole day behind your seller central dashboard. But when it comes to using repricing software, you’ll have to choose between two options. You can either use a rule-based repricing tool or an algorithmic repricing tool.
With rule-based tools, you can set pricing rules or boundaries. Then the tool will make price adjustments based on the rules you set. But this can be very tricky since nothing stays the same for too long on Amazon. So, algorithmic tools are your best bet.
Manual vs. Automated Repricing
Competitive pricing may sound easy, but it is a lot of work, especially for sellers who have multiple product listings. Price adjustments, whether manual or automated, must be monitored, and manual repricing may seem like a better option since it puts the seller in control. But is this really the case?
If you opt for the manual price adjustment, you’ll have to update product prices yourself, and this can be time-consuming, especially if your product catalog is extensive. In contrast, automated repricing involves using an Amazon repricer tool to track price changes and adjust them automatically. Of course, the choice of which method to use is totally up to you. What matters is that your prices stay competitive. But, if you’re a busy seller like many others, then saving time should be a top priority for you.
How Do Amazon Repricing Tools Work?
Most price adjustment tools work in the same way. A typical repricer will allow you to set price limits (minimum and maximum), as well as a minimum profit margin for all your listings. After creating an account on your preferred software, the next step is to link the account to your seller central account through MWS keys. This gives the tool access to all your product listings.
Once both accounts have been synced, you can then set pricing rules, enter product costs, and choose which competitors to price against. When that’s done, the repricer will start altering your Amazon pricing based on your specifications. Now that you know how repricers work, what are the best tools to invest in?
7 Best Amazon Repricer Tools
There are many software options available, so choosing the best Amazon repricer tool may be a tad bit difficult. However, you won’t have to risk investing in software that costs an arm and a leg yet does the barest minimum. Here are the top 7 tools for price adjustments.
ZonRepricer
ZonRepricer is one of ZonBase’s latest additions. It is an AI-driven repricing tool that can help you to maximize price fluctuations and outrank your competitors. This tool allows you to set pricing rules while the tool automatically implements the rules depending on the change in prices. This makes it easier for sellers to win the buy box and boost sales.
Features
- The tool makes implements pricing rules swiftly making it easy for you to leverage even the smallest price fluctuations.
- You can import costs and fix minimum and maximum price points as well as desired profit margins.
- Easy to navigate interface.
- Unique price adjustment strategy tailored to your sales goal.
Cost: You can access ZonRepricer alongside 14+ other seller tools when you sign up for any ZonBase plan. ZonBase offers three paid plans; standard, legendary, and diamond which cost $30/month, $67/month, and $200/month.
Free Trial: Yes, you can try out the tool for free for 7 days.
Sign up for a free trial of ZonBase.
Seller Snap
This tool is definitely one of the best Amazon repricer tools you’ll come across. It combines automated repricing with business intelligence to help you maximize your profit potential and secure the buy box simultaneously. With this tool in your arsenal, you can certainly focus on other important business tasks. Here’s a breakdown of the features of this tool.
Features
- The tool makes intelligent pricing decisions based on market and competitor data, like the current buy box price and the number of competitors on a listing.
- Tracks important business metrics like profit, ROI, buy box percentage, etc.
- Review your inventory to spot products that require more aggressive repricing or replenishment.
- Easy to navigate interface.
- Unique price adjustment strategy tailored to your sales goal.
Cost: Seller snap offers four plans starting at $250/month.
Free Trial: 15-day free trial, no credit card required.
Compatible Marketplaces: US, Egypt, Canada, Australia, UK, Mexico, Netherlands, Brazil, Germany, France, Spain, Italy, UAE, Japan, Sweden, Saudi Arabia, Poland, Singapore, Turkey.
Bqool
Bqool is a super-fast Amazon repricer that is now accessible on nine different AMZN marketplaces. It’s a rule-based tool that lets sellers specify different profit and sales goals. The plans are pricey, so they’re best for veterans who don’t mind spending a lot of money. Sellers can also choose which competitors’ prices they want to use as a benchmark.
Features
- Five in-built strategies for sales and profit maximization
- Effective strategies for raising buy box prices
- Allows you to set limits for product prices to maintain your profit margin
- Interactive dashboard and detailed reports that allow you to make wise business decisions
- You can move your product rates from the inventory lab reports
- Accessible filters that allow you to sort and organize your listings as you please
Cost: Bqool offers four plans for monthly/annual subscriptions. Prices start from $25/month and vary based on the number of listings.
Free trial: 14-day free trial
Compatible Marketplaces: UK, US, Canada, France, Germany, Spain, Italy, Japan, Mexico.
Aura
Aura is one of the best Amazon repricer tools available in the market at the moment and it’s very functional too. This software offers advanced features like algorithmic repricing and complete automation of the price adjustment process. Excellent value at an affordable price.
Features
- Instant price adjustment/repricing, unlike other tools that take up to 15 minutes.
- Automatically fix maximum and minimum price limits
- Directly import inventory costs
- Create automated workflows to show the tool how to manage your listings
- Select your preferred competitors to reprice against
- Factor in product costs to see a full breakdown of your profit margins
Cost: Single plan priced at $97/monthly and $77/annually for up to 50,000 listings
Free trial: 14-day free trial
Compatible Marketplaces: Mexico, Canada, US
Informed
Informed.co is an AI-powered software that works for both the AMZN and Walmart marketplaces. The software offers advanced features that ensure that sellers not only win the buy box but also maintain ownership of it. Sellers can choose the competitors they want to reprice against and also set price limits.
Features
- You can spend less time trying to reprice manually.
- Fully automated price adjustment using advanced algorithms.
- The software calculates your best pricing point based on historical sales data.
- Tracks essential business metrics using its effective reporting and analytics feature
- Allows you to specify product costs to protect your profit margin
Cost: Monthly and annual plans starting from $59/month and up to $5000 in monthly revenue.
Free trial: 14-day free trial
Compatible Marketplaces: US, Canada, UK, Mexico, Brazil, Germany, France, Italy, Spain, Netherlands, Japan, Australia, UAE, Sweden, Poland, Walmart Marketplace.
FeedVisor
Feedvisor is a product pricing tool that uses machine learning to track product prices in real-time. To help you win the buy box, the tool analyzes hundreds of competition data points and employs several price methods.
Features
- Automated keyword harvesting to help improve reach
- Real-time KPIs
- An algorithm-based tool that monitors competitors to help you win the buy box at an optimal price point
Cost: Not Specified
Compatible Marketplaces: Not Specified
RepricerExpress
Will this Amazon Repricer comparison be complete if Repricer Express is not on the list? Certainly not, and the only reason why this tool is the last on our list is that the tools are not in any particular order.
This software allows sellers to set pricing rules and create customized pricing plans. And the best thing about this tool is its flexibility. Sellers can set as many rules as they want and have these rules applied to their listings individually or in groups.
Features
- Bulk import and export feature
- Frequent repricing that minimizes errors in profit margins
- Increased chance of winning the buy box
- Easy currency rates adjustment
- You can view recent exports and imports, as well as re-download files.
Cost: Four plans available for monthly/annual subscriptions starting from £64/month.
Free Trial: 15-day free trial
Compatible Marketplaces: Available across 8 marketplaces (Not specified).
Why You Should Invest in Amazon Repricing Software
Still not convinced that you need repricing software? Here are a few reasons why you should consider investing in one for your business.
- Quick way to automate your price adjustments so you can focus on other important tasks.
- With repricing tools, retail arbitrage sellers and wholesalers have a higher chance of winning the buy box.
- You can fix a limit for the minimum and maximum profit margin you want to make per sale.
- You can control how you want your pricing to be regulated.
- Private label sellers can use a repricer to stay on top of changes in market prices.
How To Choose The Best Amazon Repricing Software for Your Business
Investing in software for your business is never a bad idea, and if you’ve read this far, then you already have options to choose from. But, choosing when there are many great options is not always easy. So, here are a few things to look out for when choosing the best Amazon repricing tool for your business.
Algorithmic tools over rule-based tools
When it comes to making business decisions, data should always be a priority. Algorithmic tools work strictly with data from the algorithm, thus making them a better choice for you. Plus, rule-based tools may work well for businesses with small inventories. But if you have multiple product listings, you need something fully automated that gives you time for other things.
Speed
Repricing is a continuous and largely unpredictable activity, so it’s best to invest in tools that can handle it rapidly. The faster you can implement price changes, the higher your chances of winning the buy box.
Cost
When it comes to choosing repricing software, price is a major factor. Choose a tool that satisfies all the important criteria and is within your budget! Thankfully, most tools have a variety of pricing plans to pick from. So, you can find one that fits your budget! Remember, the best Amazon repricer is one that gets the job done on a budget.
Conclusion
If you read to this point, you already know all you need to know about Amazon repricing software and how it can help you stay competitive. So, should you invest in a price adjustment tool? The ball is in your court, and the decision is yours to make. But investing in software for repricing is always a smart move, one that can increase your chances of winning the buy box, especially if you intend to go into selling wholesale or retail arbitrage on AMZN.
If you decide to start pricing competitively, you can use the tips in this Amazon repricer comparison to choose the best Amazon repricer for your business.
