Amazon, the world’s largest online marketplace, is known for its expansive range of products. However, not all those products are sold by Amazon. Third-party sellers offer their own used or new products on the Amazon marketplace and products offered by Amazon directly. And as of 2021, about 55% of sales on Amazon come from independent third-party sellers. These third-party sellers either store their inventory and fulfill orders for customers themselves, or they outsource the responsibility to Amazon for a fee through the Fulfillment by Amazon (FBA) program. Amazon FBA has afforded sellers various benefits and helped them scale their businesses.…
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