In the bustling world of e-commerce, Amazon stands as a titan, connecting millions of sellers with a vast global audience of buyers. With over 300 million customers annually and a staggering 2.5 million third-party sellers active on the platform, competition is undeniably fierce. However, despite Amazon’s efficient system for connecting merchants with customers and streamlining order fulfillment, sellers continue to encounter numerous challenges and setbacks. Challenge 1: Managing Counterfeiting and Intellectual Property Risks In 2024, sellers on Amazon confront an escalating battle against counterfeiting and intellectual property (IP) infringements. The proliferation of unauthorized replicas and copycat products undermines the authenticity…
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