Let’s face it, Amazon is a competitive marketplace. You need all the help you can get to stand out from the crowd. That’s where Amazon seller consultants come in! These are professionals who have expertise with FBA and other programs that can give you tips on how to increase your Amazon sales, find profitable products, or build your brand.
Wouldn’t you love to know how to get the best possible results out of the Amazon marketplace? Here’s your complete guide to doing that with expert help. In this post, we’ll show you how to find the best Amazon consultants and how to grow your business using the services of Amazon seller consultants!
Table of Contents
Why Are Amazon Consultants Needed?
Amazon has become a huge marketplace for businesses of all sizes. Whether you are an individual or a company, AMZN is the place to go to sell your products.
One of the main reasons that consultants are needed is because it is a 24/7 customer traffic drive for your product. When you first start selling on Amazon, you may not have a ton of reviews and ratings. This can be a challenge, especially since you will be competing with other businesses, many of which may have been established for years.
In fact, some new sellers may avoid marketing their products until they have enough positive reviews and ratings on their accounts. However, if you want to scale your business, you will have to make strategic decisions at some point. That’s why some sellers hire third-party consultants who specialize in working with Amazon FBA accounts as well as other programs related to the site.
Amazon seller consultants offer services that can help improve your rankings by providing expertise in areas such as Amazon advertising, keyword optimization, and more!
The Best Consultants – What They Offer
You have many options when it comes to finding the best consultants for your needs. You might be asking, “What do they offer?” I’m so glad you asked!
Consultants can offer a variety of services, including:
FBA Consulting: Hiring a professional for this service can help you learn how to source and sell products on AMZN and how to set up your product listings. They will also help you grow your customer base and increase your sales.
Product Sourcing: Whether you want them to find a product for you or source one yourself, these consultants will work hard to find profitable items for your Amazon store.
Brand Development: Having a brand or marketing strategy is essential in the retail world, and these consultants will help establish yours. They’ll work with you to create a marketing strategy, pick a name, and come up with attractive branding for your Amazon store. They’ll also help you develop marketing materials like logos and website designs that fit your style.
How to Find the best Amazon Consultant
One of the best ways to find a good consultant is by asking your peers. What you want to do is talk with people who have had success and see if they can recommend someone.
Of course, there are other ways to find an Amazon seller consultant like:
- Searching for Amazon FBA Courses
- Calling an AMZN Customer Service Representative
- Searching on social media for “Amazon consultants” or “FBA consultants”.
How an Amazon Consultant Can Help You Grow
AMZN is a tough marketplace to compete in. There are so many options, and the competition is fierce. If you’re looking to increase your Amazon sales, sell more on AMZN, or just learn how to become more successful, you need an experienced consultant.
An Amazon seller consultant will provide you with the expertise you need to find success and grow your business. They can help you understand how best to use this platform and what strategies work best for selling products through Fulfillment by Amazon (FBA). They can also teach you how to build a brand on AMZN and create a long-term strategy for success that aligns with your business needs and sales goals.
When you work with an Amazon specialist, they will analyze your current strategy as well as your other business needs. They will also come up with concrete marketing plans and carry out in-depth research before coming up with a winning strategy to help you achieve your business goals. Together, the two of you will come up with a plan that focuses on what will bring about maximum growth for your company.
7 Questions You Should Ask Before Working With an Amazon Consultant
What Amazon Seller Consulting Services Do They Offer?
There are several areas involved in running a business. So, before you choose to work with an Amazon seller consultant, you must first decide what Amazon consulting services you need. Next, confirm that they’re able to provide those services. Here’s a list of services that Amazon consultants often provide:
- Amazon SEO
Amazon Optimization consultants focus on Amazon SEO and their Amazon consulting services revolve around optimizing product listings for conversions using Amazon SEO best practices. The goal is usually to improve your search ranking and, by extension, your conversions. So, if you need to create a product visibility or sales plan to improve your rankings and conversions, an Amazon optimization consultant is your go-to.
- Amazon PPC
Amazon Marketing Services consultants specialize in providing Amazon PPC and advertising services. Your ideal consultant would most likely be someone who works with an Amazon marketing agency and can help you run sponsored product ads, product display ads, and headline search ads. If what your business needs is increased visibility and sales, you should be looking for these Amazon consultants.
- Amazon Review
Amazon review management consultants specialize in generating social proof for your business. Their services are focused on obtaining real, verified product reviews to persuade customers to buy from you. Their Amazon consulting services can help you build your Amazon presence, boost your search rankings, improve brand awareness, and gain customer trust, especially if you do not plan to employ a dedicated account manager.
- Amazon FBA
Amazon FBA consultants focus on Fulfillment by Amazon (FBA). Their Amazon consulting services revolve around managing your products, supervising logistics, and order fulfillment. This will help improve customer experience and inventory management.
Some Amazon consultants offer all these services, but if you want to save money, you can simply reach out to a specialist depending on which of the services is your priority.
Related: Amazon PPC Guide for Beginners
Do They Have Substantial Experience in eCommerce?
The eCommerce industry is constantly evolving, and Amazon is one of the fastest-growing ecommerce platforms. So, keeping up with the changes may be a bit difficult, especially for sellers who have to juggle several tasks. You need an Amazon consultant who can stay on top of the trends on your behalf. Hence, you should ensure the Amazon consultant you decide to work with has extensive experience in eCommerce.
You can maximize your consultant’s Amazon consulting expertise to create better strategies for your business. If you want to increase sales, you should constantly review your Amazon marketing strategy and make improvements where necessary. Working with an experienced Amazon consultant also gives you access to expert advice. Since your consultant is more likely to be aware of the latest eCommerce updates, you can use their advice to improve your online strategy and gain a leg up on your competitors.
In the long run, having an Amazon consultant on your team will help you increase your revenue. If your ROI does not increase after partnering with an Amazon FBA consultant, you may want to review your partnership.
Can They Help You Win the Amazon Buy Box?
Winning the buy box is one of the best product visibility strategies for sellers. Plus, if you intend to run ads, the Amazon buy box is one treasury box you should aim to get. The buy box is important, but it’s even more important for you to get an Amazon consultant that understands the importance of winning the Amazon buy box.
The Amazon FBA consultant you decide to use should know the best strategies for winning the Buy Box, like product listing optimization and offering competitive pricing. Apart from working with consultants, if you want to win the buy box, you should prioritize customer satisfaction.
Do They Understand the Nitty-Gritty of Amazon SEO?
Yes, there are different things involved in selling on Amazon, but Amazon SEO is one of the most important. So, it’s crucial for your Amazon consultant to understand how the algorithm works. Amazon SEO is at the core of every AMZN business, and it’s the basis for generating product sales. Customers usually use specific search terms to search for what they want before narrowing down their options. If your product listings are not well-optimized, your product visibility and sales volume will be low, making customers less likely to find your products.
You may not be able to tell if a consultant understands SEO by just checking their website or page, so it’s best to have an actual discussion or chat with them. But you can only tell if a consultant knows SEO if you have a basic knowledge of it. So, try to learn the basics of Amazon SEO before you reach out to an expert. An alternative is to check testimonials from other sellers they have worked with or check their portfolio.
Checking their portfolio will help you understand their approach and see what they have worked on while reviews will help you estimate the results and satisfaction that other sellers got. When you’re trying to find consultants, be sure their SEO knowledge is up to date. AMZN’s search algorithm, like Google’s, is always changing, so consultants must review their SEO strategies if they want to win on the site.
How Transparent is Their Pricing?
Money is an important factor to consider when it comes to choosing an Amazon seller consultant. It’s crucial to work with a consultant that fits your budget, especially if you want to maximize your return on investment.
However, consultation fees vary, so you may have to check out different consultants before settling for one. While some Amazon consultants will publish their fees online, others will require you to call for an estimate. Sometimes, consultation fees may also be based on the number of Amazon consulting services you want them to offer.
What Amazon Seller Tools Do They Use?
Not all sellers can afford to use software for their business, so there’s no need to feel bad if you cannot afford to purchase software. Amazon seller consultants use high-tech tools and software to carry out business tasks, so your next best option would be to partner with an Amazon seller consultant. Knowing which tools they use is helpful because they may show you or provide you access to reports generated by those tools. Here are some tools your consultant is likely to use:
ZonBase: This tool is an all-encompassing software that offers 14 tools for business automation. ZonBase provides excellent product research, keyword research, and listing optimization tools. It’s a paid tool, but the plans are relatively affordable, and you can explore its features by signing up for a free trial.
Jungle Scout: This software provides useful tools for keyword and competitor research, as well as product tracking. It’s accessible as a web app and as a Google Chrome browser extension. Jungle Scout is a premium service.
What is Their Client Retention Rate?
Amazon consultants are unlikely to reveal their specific retention rates. They’re more likely to highlight campaign results as well as clutch evaluations, both of which are strong markers of a reputable agency or consultancy.
However, optimizing your product listings and accounts is a never-ending effort. You’re always looking for strategies to boost Amazon sales and win the competition, all while maintaining your search engine ranking. That’s why it’s important to look into an Amazon consultant’s client base or client retention rate.
Conclusion
The Amazon marketplace is ultra-competitive, so scaling an Amazon business is not a walk in the park. However, working with Amazon consultants can help you boost your Amazon sales and increase your chances of success.
The right Amazon seller consultant can give you a competitive advantage by identifying opportunities and challenges, as well as developing strategies for your success. They also have access to tools and data that can help you get more customers and win the competition.
Sadly, finding Amazon seller central consultants who are the right fit for you can be a challenge. That’s why we created a list of the best questions to ask prospective Amazon seller central consultants. Remember, goals are business-based. So, always consider your business goals before choosing Amazon consulting experts for your business.
Now you know what to look for, it’s time to reach out to an Amazon seller consultant and find out if this is the right decision for you.
