When launching a new private label product on Amazon, you’re likely familiar with PPC ads and Facebook campaigns. But there’s another tool you shouldn’t overlook— influencer marketing.
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What’s Influencer Marketing?
Influencer marketing leverages a trusted influencer’s platform to promote your products to their followers, who are often primed to engage and buy. It’s a smart way to drive off-site traffic to your Amazon listing, increasing conversions without needing to use black-hat tactics that might violate Amazon’s rules.
For instance, consider PewDiePie’s G-Fuel endorsements. He’s a gaming content creator with a huge following that trusts his recommendations, which equals increased engagement and sales.
Micro-Influencers: Big Potential, Small Budgets
Micro-influencers, with followings from 5,000 to 50,000, can be powerful allies for smaller budgets. Although they don’t have massive follower counts, they often have highly engaged audiences.
Why micro-influencers work:
- Credibility: Followers trust their recommendations, making them a reliable source for authentic endorsements.
- High Engagement: Their audiences engage at higher rates than larger influencers, which means more potential buyers.
- Niche Audience: They attract specific demographics by age, interests, and lifestyle, making reaching a well-defined target audience easier.
Finding Your Perfect Micro-Influencer
You can search by platform:
- Instagram: Try hashtags or location searches (e.g., #AmazonDeals or #LifestyleAd).
- TikTok: Use trending hashtags to find authentic creators.
- YouTube: Look for smaller channels focused on your product category.
- Facebook Groups: Join groups relevant to your product for collaboration opportunities.
Or streamline with tools like AspireIQ or Upfluence to find influencers who match your niche and budget
Building the Relationship
- Optimize Your Brand Profile: First, ensure your social media accounts look professional.
- Engage First: Like and comment on potential influencers’ posts.
- Reach Out: Start with praise, then introduce a collaboration idea.
Be clear about:
- Content-Type: Story swipe-ups, post-shout-outs, or giveaways?
- Incentives: Offer promo codes or discounts.
- Analytics: If possible, ask for audience insights to measure engagement and adjust your approach.
Amazon Live Influencers offer another avenue by livestreaming product reviews on Amazon Live. Their audiences can click directly to buy, boosting conversions.
