Browsing: Amazon Analytics

Amazon offers massive opportunities for new and existing entrepreneurs to make sales; they even go as far as making crucial product and sales data easily accessible. However, sellers who want to get the most out of the platform must know how to leverage this Amazon selling data to tweak their listing strategies, review sales performance, and generate profit. To maximize your Amazon sales data, you have to know which metrics to focus on and how to use them to grow your business and boost sales. In this post, we’ll tell you the Amazon selling data you should keep your eyes…

Joining the Amazon marketplace is easy, but breaking even is not always a smooth ride. The only way to effectively grow your business is to keep an eye on key metrics like your order defect rate, units ordered, unit session percentage rates, fulfillment rate, invoice defect rate, and return rate. These key metrics cannot be easily accessed, unlike basic product details like ASINs and BSRs. So, you have just two choices — ignore these metrics and lose money or do everything possible to access your most important business metrics. This is where Amazon analytics tools come in. With analytics tools,…