Amazon is the biggest B2C (business to consumer) marketplace in the world. In 2021 alone, the retail platform reported an income of around $33 billion U.S. dollars. This is way up from its $21 billion U.S. dollar income in 2020 (Source: Statista). Even in the midst of a global financial crisis, Amazon continues to generate record sales numbers. Because Amazon is a very competitive marketplace, third-party sellers make it a priority to maintain a pristine reputation. Amazon seller ratings are very important when it comes to attracting new customers and keeping old customers coming back for more. Some business owners…
