Joining the Amazon marketplace is easy, but breaking even is not always a smooth ride. The only way to effectively grow your business is to keep an eye on key metrics like your order defect rate, units ordered, unit session percentage rates, fulfillment rate, invoice defect rate, and return rate. These key metrics cannot be easily accessed, unlike basic product details like ASINs and BSRs. So, you have just two choices — ignore these metrics and lose money or do everything possible to access your most important business metrics. This is where Amazon analytics tools come in. With analytics tools,…
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