Here are the top-trending products and the reasons behind their success, along with Amazon tools to help you discover your next high-demand item.
Curious about what to sell in your e-commerce store? Wondering which products are already popular? In this post, we reveal the current trending items on the Amazon Best Sellers lists and explain their popularity.
You’ll also learn how to identify your next high-demand product and market it effectively.
Table of Contents
5 Top-Selling High-Demand Products from Amazon’s Best Sellers Lists
Mighty Patch in Beauty & Personal Care
Dealing with zits? Thankfully, there’s a patch for that. Amazon customers have enthusiastically praised this blemish patch for its effectiveness and user-friendly nature, especially for sensitive skin.
Its quality aside, this beauty remedy shot to viral fame on TikTok, thanks to skincare influencers, and has earned glowing reviews from celebrities and editors of beauty and fashion magazines. Wearing pimple patches in public has even become a fashion statement embraced by celebrities.
The Mighty Patch boasts over 140,000 global ratings, with nearly 90% being four stars or higher. In the past month alone, over 100,000 patches were sold.
Occer 12×25 Compact Binoculars in Camera & Photo Products
These binoculars are popular for their compact size, clarity, and ease of use. Customers love the Occer binoculars for hiking, noting their pocket-friendly design and crystal-clear lenses. Suitable for both adults and kids, they appeal to a wide range of users.
Highlighted with an Amazon’s Choice label, these binoculars are highly rated, well-priced, and available for immediate shipping. To earn this label, focus on competitive pricing, excellent customer service, and fast delivery. Consider using Amazon Vine for reviews and Fulfillment by Amazon (FBA) for Prime shipping to increase your chances.
Crocs in Clothing, Shoes & Jewelry
While everyone has their favorite footwear, Crocs are a standout favorite among many customers. Praised for their comfort, durability, and ease of cleaning, Crocs are perfect for everyday wear and water activities. Their unique style, nostalgic appeal, and celebrity endorsements keep them popular.
Healthcare workers and other specific demographics particularly love Crocs. Notably, Crocs has a low return rate on Amazon, which is significant given the typically high return rates in the apparel category. When choosing a product category, consider the impact of return rates on your business.
TERRO T300B Liquid Ant Killer in Patio, Lawn & Garden
Unwanted guests like ants can find their way into your home, but customers rave about the effectiveness of these ant traps. They praise the immediate attraction and elimination of ants, along with the value and performance of the product.
Ant activity tends to surge during warmer months like spring and summer, leading to potential spikes in sales during these seasons.
Optimum Nutrition Gold Standard 100% Whey Protein Powder in Health & Household
Protein powder remains popular due to its convenience and the rising number of fitness enthusiasts. Optimum Nutrition Gold Standard 100% Whey Protein Powder stands out in the Health & Household categories for its value, taste, and effectiveness in supporting muscle growth. Customers also appreciate its affordability and balanced nutritional profile. Subscription services for regular delivery further enhance customer satisfaction and loyalty.
Strategies for Identifying Trending Products and Boosting Demand
To pinpoint the right product for your business, it’s essential to evaluate various factors that contribute to its potential success in the market. Here’s a streamlined breakdown:
1. Identify Demand: Begin by assessing current customer demand using best-seller lists and marketplace research. Aim for a product that fills a gap in the market or offers a unique proposition compared to existing options. Customer reviews of similar products can provide insights into unmet needs.
2. Know Your Audience: Understand your target demographic to tailor your product offerings effectively. Whether you’re catering to a niche audience or a broader market, grasp their preferences and behaviors. Utilize tools like Amazon Brand Analytics to gather valuable insights on customer demographics and purchasing patterns.
3. Set the Right Price: Striking the appropriate pricing balance is crucial. Analyze competitor prices and utilize tools like the Amazon Seller app or Automate Pricing to stay competitive. Consider factors like profit margins and market demand when determining your pricing strategy.
4. Calculate Revenue: Use resources like the Revenue Calculator to estimate sales, gauge performance, and predict profits. Compare fulfillment options, such as Fulfillment by Amazon (FBA), to optimize operational costs and maximize revenue potential.
5. Consider Perishability and Durability: If your product is perishable or fragile, factor in the necessary precautions and additional costs for packaging and shipping. Assess the size, weight, and durability of your product to mitigate storage and shipping expenses.
6. Evaluate Seasonality and Purchase Frequency: Recognize seasonal trends and purchase frequencies associated with your product category. Determine whether your product experiences fluctuations in demand due to holidays or specific seasons and anticipate reorder rates accordingly.
7. Adapt to Changing Trends: Stay attuned to evolving consumer tastes and preferences to sustain long-term success. Monitor sales trends and adjust your product offerings accordingly to remain relevant in the market.
8. Follow What’s Trending: Keep an eye on social media trends and hashtags to identify emerging products and consumer interests. Engage with social media influencers within your niche to stay informed about trending products and market dynamics.
9. Figure Out Sourcing: Once you’ve identified the right product, explore sourcing options and select reliable suppliers or wholesalers. Consider factors like quality, reliability, and cost-effectiveness when choosing your sourcing partners.
By carefully evaluating these criteria, you can identify high-potential products that align with market demand and cater to the needs of your target audience, setting the stage for business success.
Tools for Identifying High-Demand Products To Sell Online
Beyond the strategies we’ve discussed for selecting a product to sell, there’s a plethora of tools available to further guide your decision-making process.
Google Trends
Utilize Google Trends to analyze the evolving popularity of topics:
1. Access Google Trends.
2. Input a keyword pertinent to a product or industry.
3. Examine the “Interest over time” graph to gauge the keyword’s popularity trend—whether it’s ascending, stable, or descending.
4. Utilize the “Compare” feature to juxtapose the popularity of various keywords.
5. Explore “Related queries” for additional product ideas and insights.
Product Opportunity Explorer
The Product Opportunity Explorer is a valuable tool designed to unearth lucrative product opportunities and identify untapped niches within your desired product category. By leveraging this tool, you gain access to real-time insights into customer search patterns, product demand, and trending niches, empowering you to make informed decisions about potential successful products. To kickstart your exploration journey:
1. Access your Amazon Seller Central account (Note: Professional selling plan is necessary).
2. Navigate to the Growth section from the main menu and select Product Opportunity Explorer.
3. Explore niches either by browsing through categories or utilizing the search function to pinpoint specific niches of interest.
Zonbase
ZonBase stands out as a data-driven Amazon software, offering a comprehensive suite of 14 seller tools geared towards automating various aspects of an Amazon business. While renowned for its prowess in product research, keyword analysis, and listing optimization, its arsenal extends beyond these realms.
ZonBase’s Most Popular Tools:
1. ZonResearch: Delve into profitable niches and product categories swiftly through deep searches and filters.
2. Zonbase Chrome Extension: Leverage AI to access vital product data, forecast sales, and estimate potential.
3. Hot Products Tool: Uncover the hottest products on Amazon using sales trends and reviews, along with sourcing information.
4. Product Validator: Validate product ideas with the guidance of experienced launch managers to ensure high-demand, low-competition selections.
5. Sales Estimator: Easily access sales information for any product, aiding in informed decision-making and increased sales.
6. Keywords: Automate keyword research processes to discover relevant terms for listings.
7. ZonTracker: Track keyword performance, crucial for optimizing ad campaigns.
8. Page One and PPC Autopilot: Run automated campaigns effectively, optimizing sales and saving time.
9. Listify and Listing Optimizer: Optimize listings with competitor keywords or outsource to professionals for enhanced results.
ZonBase also offers a photo enhancer and profits tool. Despite being a paid software, its pricing plans are budget-friendly, with a 7-day free trial available for exploration.
Marketing tips to draw in customers:
Whether you’re striving to launch a sought-after new product or secure a spot on Amazon’s Best Sellers lists, employ these marketing strategies to attract customers and boost sales:
1. Competitive Pricing: Conduct thorough pricing research, adjusting your price points to stay competitive. Utilize tools like Automate Pricing for dynamic pricing adjustments based on market trends.
2. Listing Optimization: Enhance product visibility through SEO techniques. Optimize product titles, images, descriptions, and other elements with relevant keywords to improve search rankings.
3. Fast, Free Delivery: Embrace fast and free delivery options to meet customer expectations. Leverage Fulfillment by Amazon (FBA) for seamless order fulfillment and access to Prime’s two-day shipping benefits.
4. Buy with Prime: Boost customer trust and satisfaction by incorporating Buy with Prime on your website, providing a seamless checkout process and the promise of Prime delivery.
5. Advertising: Drive sales through targeted e-commerce marketing campaigns like Amazon Ads’ cost-per-click (CPC) initiatives. Utilize Sponsored Products ads to showcase individual products across relevant search results and product pages.
6. Sales Metrics Analysis: Leverage sales data from Seller Central to monitor performance metrics. Use the Sales dashboard for in-depth insights, allowing you to make informed decisions and refine your sales strategies.
To succeed in online marketplaces like Amazon, sellers must identify high-demand products and employ effective marketing tactics. By leveraging tools like Google Trends and ZonBase, optimizing listings, and utilizing fast delivery options, sellers can attract customers and boost sales. Continuous monitoring of sales metrics and adaptation to market trends are essential for long-term success.
